Auto-Milktea

As milk tea rapidly gains popularity in my city, major brands are not only innovating with new products but also leveraging technology to streamline ordering and pickup processes. However, this shift comes at the cost of diminishing direct interactions between customers and milk tea shop staff. In the market’s relentless pursuit of brand identity, the contributions of the workers who actually craft the drinks are often overlooked.

Through the humorous misadventures of Mr. Cat’s failed attempt to replicate the fictional brand "Fox Tea"—and his eventual realization that the so-called "high-tech" innovations of Fox Tea are merely investments in traditional human labor—I aim to prompt the audience to reflect on the blind faith in brand symbolism and instead recognize the true value of the workers behind the scenes

Character Design